Prominent Billboards feature Noah’s Light Foundation

The challenge of building a brand is in reaching as much awareness as possible with each advertisement.  Recently, due to a generous sponsorship by G-OIL, Noah’s Light Foundation was featured very prominently in places that could reach millions of potential donors.

Reuters news agency operates two digital billboards in highly traveled parts of the country, which now feature photos from U.S. Newswire.  One is in Times Square in New York City, the other is the four-screen digital billboard at the Las Vegas Fashion Show Mall.  Both billboards displayed the Noah’s Light Foundation logo, and for every day that it was displayed, it reached over 1.5 million passers by in Times Square and 43 million pedestrians and 35 million vehicles in Las Vegas.

It’s hard to come by that sort of exposure, and we are grateful!  For this gesture, we would like to extend our thanks to G-OIL for their generosity.  We’re certain that because of them, our efforts to light a path to a cure for pediatric brain and spine tumors  will be easier, indeed.